Does the new Kellogg test box signal the beginning of the end for the current cereal box?
-i think it is a new beginning, i think it is going to work out real well and if they make it "cuter" it might sale more.
What do you see as the benefits and/or drawbacks to the new box design?
-benifits would be like more sales and drawback being people dont like the new change, they might think its not enough cerial so they dont buy it
January 30, 2009
January 28, 2009
Officials prepare tourism ad campaign
1. Is this enough to boost tourism to Hilton Head?
* I'm not sure. If the ads are good enough then maybe, but they need to appeal to the target market.
2. Is it wise to target consumers who are in driving distance?
*Yes, because it isnt like they cant go there. if your targeting someone in cali then they cant just jump in the car and take a hour, hour and a half drive to Hilton Head. it wouldnt be like that so yes i think its wise.
3. Is this slogan enough to catch your attention as a tourist?
*No, i dont think its very interestin gat all
4. Create your own ad slogan for Hilton Head that you feel would gain attention and bring visitors to the Hilton Head area.
*Sun, Surf, beer on ice, its paradise:)
* I'm not sure. If the ads are good enough then maybe, but they need to appeal to the target market.
2. Is it wise to target consumers who are in driving distance?
*Yes, because it isnt like they cant go there. if your targeting someone in cali then they cant just jump in the car and take a hour, hour and a half drive to Hilton Head. it wouldnt be like that so yes i think its wise.
3. Is this slogan enough to catch your attention as a tourist?
*No, i dont think its very interestin gat all
4. Create your own ad slogan for Hilton Head that you feel would gain attention and bring visitors to the Hilton Head area.
*Sun, Surf, beer on ice, its paradise:)
January 27, 2009
Managment(:
As many big companies are announcing mass layoffs, these 20 top employers have at least 350 openings each right now.
*Edward Jones
*Google
*Wegmans Food Markets
*Cisco Systems
*Genetech
*Methodist Hospital System
*Whole Foods Market
*Microsoft
*Burns&McDonnell
*Ernst&Young
*Booz Allen Hamilton
*KPMG
*PriceWaterHouseCoopers
*Scripps Health
*Mayo Clinic
*Baptist Health
*Bright Horizons
*Publix SupterMarket Stores
*T-Mobel
*Accenture
I think this is amazing because, right now the economy is so bad and there are not many jobs anywhere. If anything people are losing jobs becuase people dont have enough money to pay their empolyees. With these jobs haveing about 350 jobs each and there are 20 employers so that is about 7,000 jobs. I just think thats crazy, and amazing ! good luck to people getting jobs now(:
*Edward Jones
*Wegmans Food Markets
*Cisco Systems
*Genetech
*Methodist Hospital System
*Whole Foods Market
*Microsoft
*Burns&McDonnell
*Ernst&Young
*Booz Allen Hamilton
*KPMG
*PriceWaterHouseCoopers
*Scripps Health
*Mayo Clinic
*Baptist Health
*Bright Horizons
*Publix SupterMarket Stores
*T-Mobel
*Accenture
I think this is amazing because, right now the economy is so bad and there are not many jobs anywhere. If anything people are losing jobs becuase people dont have enough money to pay their empolyees. With these jobs haveing about 350 jobs each and there are 20 employers so that is about 7,000 jobs. I just think thats crazy, and amazing ! good luck to people getting jobs now(:
January 26, 2009
Super Bowl ad costs $100,000 a second
1. What are you thoughts on a company spending this type of money on an advertisement?
- I personally think that it is really ridiculous and no since to do that at all. But if you have the money to watch go down the drain than "GO FOR IT" !
2. If you were a business owner or CEO would you spend this type of money to advertise?
- Nope i would not, i think that i could find some other or atleast a cheaper way to advertise during the super bowl. you could make your logo or something pop up for one second and be 100,000 dollars(:
3. Do you think that the Super Bowl could bring a company that much more business than other times?
-yes because there are alot of people watching the super bowl. that is pretty much the biggest football game so yes i think it would bring them THAT much more business.
4. If you didn't advertise during the Super Bowl, what event would you focus most of campaign on?
-probably another one of the big games. I'm not sure which one but it has to be one cheaper !
5. Would this be a great place to spring board a campaign?
-yes, if you are willing to spend the money !
- I personally think that it is really ridiculous and no since to do that at all. But if you have the money to watch go down the drain than "GO FOR IT" !
2. If you were a business owner or CEO would you spend this type of money to advertise?
- Nope i would not, i think that i could find some other or atleast a cheaper way to advertise during the super bowl. you could make your logo or something pop up for one second and be 100,000 dollars(:
3. Do you think that the Super Bowl could bring a company that much more business than other times?
-yes because there are alot of people watching the super bowl. that is pretty much the biggest football game so yes i think it would bring them THAT much more business.
4. If you didn't advertise during the Super Bowl, what event would you focus most of campaign on?
-probably another one of the big games. I'm not sure which one but it has to be one cheaper !
5. Would this be a great place to spring board a campaign?
-yes, if you are willing to spend the money !
January 23, 2009
Coca-Cola Co. plans to launch new marketing campaign on 'American Idol'
1.What are your thoughts about Coca-Cola's new marketing campaign to push people back towards softdrinks?
* I think its a really good idea, that like they are making bottles of america's favorite drinks and making them only 99 cents. I think that their sales will go up alot just becuase of that. the economy is really bad so the cheaper the prices the more people are going to buy., Also the fact that it's going to be during American Idol is good because it has alot of veiwers young and old(:
2. Do you think it will be successful?
*I do in a since that because from what the article said, Pepsi raised prices and Coca-Cola lowerd prices. Also coke has alot of young popular singers promoting so that would help the teen/young adult category.
3. Will the new bottle and lower price be enough to attract customers back to softdrinks?
*I think it will in the since that the economy is really bad, so the lower the prices the more sales they are going to get. Also it's a littler bottle so it uses less plastic so that could be another good reason for "Recycling people" would purchase.
4. Do celebrity spokespersons really help sell goods or services? will it work here?
*They will help sale if the people they are trying to sale to are younger, or even older people who know who they are. Yes i do think it would work here, alot of younger people are going to gas station's and purchasing things like that ! like on the way to work, school, or anytime !
* I think its a really good idea, that like they are making bottles of america's favorite drinks and making them only 99 cents. I think that their sales will go up alot just becuase of that. the economy is really bad so the cheaper the prices the more people are going to buy., Also the fact that it's going to be during American Idol is good because it has alot of veiwers young and old(:
2. Do you think it will be successful?
*I do in a since that because from what the article said, Pepsi raised prices and Coca-Cola lowerd prices. Also coke has alot of young popular singers promoting so that would help the teen/young adult category.
3. Will the new bottle and lower price be enough to attract customers back to softdrinks?
*I think it will in the since that the economy is really bad, so the lower the prices the more sales they are going to get. Also it's a littler bottle so it uses less plastic so that could be another good reason for "Recycling people" would purchase.
4. Do celebrity spokespersons really help sell goods or services? will it work here?
*They will help sale if the people they are trying to sale to are younger, or even older people who know who they are. Yes i do think it would work here, alot of younger people are going to gas station's and purchasing things like that ! like on the way to work, school, or anytime !
January 22, 2009
G Vs. Gatorade
1. Changing an iconic name like gatorade that has been successful over the years
* i dont think that it is a good idea becuase it dosn't seem to me the people like it. I think that this could really hurt the gatorade industry because they could lose sales. I think they should of just left it alone because i know the sales before when it was called gatorade were really good. they were sold everywhere and everygthing was okay. Why the decide to change the name now i have no idea.
2. Do you think it could work?
* No i dont think it would work because the people seem alittle mad, and i dont think they are going to give them any kind of sales because of it. I dont think it's right for the people who made "gatorade" it's taking away their pride in what they had to do with it, and they arent living now to have a say so about it, but people are not happy with it.
3. Do you think it will have an overall effect on the consumption of Gatorade?
* Gatorade is still gatorade no matter what the name is, the taste is always going to be the same. The people just arent going to give them much sales. People are most definantly not happy with it and are not going to give them much respect anymore.
4. What could have spawned this sort of change in marketing? ex.losing business, younger crowds, etc.
* I really dont know, maybe they just wanted to make the name different.
- where they tired of hearing "gatorade", we will never know. All we know is noone likes it(:
Subscribe to:
Comments (Atom)
