January 30, 2009

Kellogg tests space-saving box

Does the new Kellogg test box signal the beginning of the end for the current cereal box?
-i think it is a new beginning, i think it is going to work out real well and if they make it "cuter" it might sale more.

What do you see as the benefits and/or drawbacks to the new box design?
-benifits would be like more sales and drawback being people dont like the new change, they might think its not enough cerial so they dont buy it

6 comments:

  1. you are right, plus the new boxes won't fit into small spaces anymore

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  2. Yeah...I don't think that people buy cereal because it's cute...they probably buy it because it tastes good...call me crazy but i think i may be on to something...people buying food for the taste...

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  3. I do think they should change the design on the outside of the box to help attract more attention to it and hopefully they can fill the boxes to the top with ceral so that there will be the same amount of cereal as before, because if you have ever noticed, the current boxes are only 3/4's filled with cereal.

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  4. since the economy is currently in a depression i think that this is a great money/space saving idea.

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  5. This comment has been removed by the author.

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  6. The thing i liked the most is that they didnt just make a decision. They are letting the consumers decide.

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