January 23, 2009

Coca-Cola Co. plans to launch new marketing campaign on 'American Idol'

1.What are your thoughts about Coca-Cola's new marketing campaign to push people back towards softdrinks?
* I think its a really good idea, that like they are making bottles of america's favorite drinks and making them only 99 cents. I think that their sales will go up alot just becuase of that. the economy is really bad so the cheaper the prices the more people are going to buy., Also the fact that it's going to be during American Idol is good because it has alot of veiwers young and old(:
2. Do you think it will be successful?
*I do in a since that because from what the article said, Pepsi raised prices and Coca-Cola lowerd prices. Also coke has alot of young popular singers promoting so that would help the teen/young adult category.
3. Will the new bottle and lower price be enough to attract customers back to softdrinks?
*I think it will in the since that the economy is really bad, so the lower the prices the more sales they are going to get. Also it's a littler bottle so it uses less plastic so that could be another good reason for "Recycling people" would purchase.
4. Do celebrity spokespersons really help sell goods or services? will it work here?
*They will help sale if the people they are trying to sale to are younger, or even older people who know who they are. Yes i do think it would work here, alot of younger people are going to gas station's and purchasing things like that ! like on the way to work, school, or anytime !

3 comments:

  1. I agree with you. If they are trying to sell drinks why not lower the prices, and also more and more people will buy your drinks if it is less than a dollar. That will help people save on money if they buy the cheaper drinks, since the economy is really bad. I also think some teenagers will buy the cheaper drinks if they want to save money.

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  2. Well i see what you're saying but i don't really pay attention to the commercials during american idol i'm to busy either laughing at who just went on or saying how good they were

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  3. You made some pretty good points in your responses about using less plastic and recycling. Something else could be convenience since the bottles are smaller. This could make it easier to take them everywhere.

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